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Surge of iOS, Android in the Enterprise Continues, as iPad Leads Growth: Detailed in Good Technology's Q4 2010 Data Report

  • Leader in Enterprise Mobility Leverages Data from Thousands of Customers to Shed Light on the iPad's Explosive Growth and the New Multi-Device Face of the Enterprise

REDWOOD SHORES, CA — JANUARY 26, 2011 — Good Technology, the leading provider of secure and managed enterprise mobility for iPhone®, iPad®, Android and other leading smartphone platforms, today released its second quarterly data report detailing the changing landscape of IT and mobile enterprise technology. The trend of personal smartphones infiltrating the workplace is being led by both Apple's iOS™ and Google's Android™ smartphone platforms. In Q4 of 2010, this trend continued to grow, but the iPad revolutionized the enterprise mobility landscape going from 0 percent of Good's activations in March 2010 up to 22 percent by the end of the year.

"If 2010 was all about the consumerization of enterprise, 2011 will be the year of the tablet," said John Herrema, senior vice president of corporate strategy at Good Technology. "The iPad came out of nowhere to define this new category, and already we are seeing very compelling Android tablets entering the space, with more on the horizon."

Key Data Points:

  • iOS devices represented more than 65 percent of net new activations from October 1st through December 31st, 2010
  • iPad's share of overall net activations grew from 14 percent to 22 percent over the quarter, and from 0 percent to 22 percent for all of 2010
  • Android devices stayed steady at around 30 percent of all net new activations over the period, but represented over 40 percent of all smartphone (non tablet) activations
  • Windows Mobile devices dropped out of the "Top 10" activated devices in Q4 2010
  • Symbian devices also dropped out of the "Top 10" activated devices


Bolstered by the iPad, iOS remained the most-activated platform by Good's customers in Q4 2010, and had roughly twice the activations of Android for the full year. However, iOS and Android had remarkably parallel growth trajectories from October through December of 2010 and in the smartphone category, Android devices represented 42 percent of all smartphones activated, while various iPhone models represented 58 percent.

In the final quarter of 2010, we saw continued decline of Windows Mobile activations. However, the platform is not expected to disappear anytime soon, because many organizations in the Government/Public Sector remain heavy users of Windows Mobile. Symbian continues to be the platform with the least activations, but this is partially influenced by Good's customer base, which is more concentrated in North America than in Europe and other geographies where Symbian still has significant market share.

To download the full report, which includes the methodology for the findings, please visit

About Good Technology
Good Technology combines enterprise-grade mobile security and control with an exceptional user experience for messaging and collaboration that allows users to connect and collaborate on their devices of choice. Good opens new possibilities for enterprises, government agencies, and end users to maximize business and personal productivity by providing secure, easy-to-use, and instant mobile access to data, applications and services on hundreds of mobile devices. For more information, visit the Good website at

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Media contacts:

Siobhan Lyons
Good Technology
430 N. Mary Avenue, Suite 200
Sunnyvale, CA 94085
Phone: +1.408.212.7404

Matt Marquess
Spark PR for Good Technology
Phone: +1.415.962.8200

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