Good Technology Press Releases

Good Technology Launches National Advertising Campaign to Raise Awareness of Support for iPhone, Palm Pre and Android Devices

• First national advertising campaign targets C-level business decision makers

CTIA Wireless IT & Entertainment, San Diego, CA, October 7, 2009 — Good Technology™ today announced the launch of a new national advertising campaign designed to communicate to business users that they can now use their chosen smartphone with the blessing of the IT department. The targeted campaign breaks with billboards at seven high traffic airports including New York (JFK), San Francisco (SFO) and Washington DC (Dulles), and will rollout to national business magazines and online news sites over the next few months.

In a recent survey commissioned by Good, entitled "The Device Dilemma,” 78 percent of IT directors reported that in the last six to 12 months they have seen an increase in employees wanting to use their own mobile devices, while 28 percent of companies said they had already suffered a security breach because of an employee's use of an unauthorized device.

"Apple’s iPhone® and the Palm Pre combined with an explosion of Android devices is changing the mobile end-game in the enterprise,” said John Herrema, Good’s chief marketing officer. “With Good for Enterprise™ and its upcoming support for these compelling devices, we are addressing smartphone preference and remedying the security and management risks that IT departments are facing. This campaign is designed to get the word out there that freedom of choice has finally reached the enterprise when it comes to mobile devices.”

Good Technology’s highly targeted campaign illustrates the Company’s support of the iPhone, Android and Pam Pre devices and delivers simple messages to let C-level decision makers know that Good bridges the gap between the device choice that users want and the mobile security and management that IT demands. The first ads will focus on the iPhone with subsequent treatments spotlighting the Palm Pre and Android devices.

See Good Technology at CTIA Wireless IT & Entertainment
Good is participating in the CTIA Wireless IT & Entertainment Conference and Exhibition in San Diego this week. The Good Technology booth is 221 in the San Diego Convention Center. The Company’s Good for Enterprise, Good for Government™ and Good for You™ solutions will be demonstrated in the booth throughout the show, October 7 – 9.

In addition, John Herrema, Good’s CMO, will be participating on the “How Secure is your Mobile Enterprise” panel on Friday, October 9, 11:00 am – 1:00 pm. The panel will discuss:

• How to formulate effective mobile policies to secure the enterprise mobile ecosystem
• Corporate liable vs. individual liable ownership models
• The added complexity of the global/mobile enterprise
• Effective security solutions/best practices to implement
• Mobile Device Management
• What is next for the mobile enterprise: iPhone, Android, Unified Communication

Effective strategies for transforming the workplace to support global/ mobile workers, generating ROI and yielding positive environmental benefits.

About Good Technology
Good Technology is mobile security and control that allows organizations to connect and collaborate on their devices of choice. Good opens new possibilities for enterprises, government agencies, and consumers to maximize personal and business productivity by providing secure and easy-to-use instant mobile access to data, applications and services on hundreds of mobile devices. For more information, visit the Good web site at www.good.com.

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Media contacts:

Maureen O'Connell
Good Technology
Email: moconnell@good.com
+1 650 486 6503

Heather Edell
Red Consultancy
Email: heather.edell@redconsultancy.com
+1 415 618 8814

©2009 VISTO Corporation and Good Technology, Inc. All rights reserved.
VISTO, Good, Good Technology, the Good logo, Good for Enterprise, Good for Government, Good for You, Good Mobile Messaging, Good Mobile Intranet, and Powered by Good are trademarks of Good Technology, Inc. ConstantSync, Constant Synchronization, Good Mobile Client, Good Mobile Portal, Good Mobile Exchange Access, Good Mobile Platform, Good Easy Setup, Good Social Networking and Good SmartIcon are either trademarks or registered trademarks of VISTO Corporation. All third-party trademarks, trade names, or service marks are the property of their respective owners and are used only to refer to the goods or services identified by those third-party marks. Good and VISTO technology is protected by U.S. Patents 6,085,192; 5,968,131; 6,023,708; 5,961,590; 6,131,116; 6,151,606; 6,233,341; 6,131,096, 6,708,221 and 6,766,454 and the following NTP U.S. Patents: 5,436,960, 5,438,611, 5,479,472, 5,625,670, 5,631,946, 5,819,172, 6,067,451, 6,317,592 and various other foreign patents. Other patents pending.